The rising complexity of e-commerce environments and the demand for seamless omnichannel experiences are driving innovation in catalog management systems, a market expected to reach a global value of US$2 billion by 2030.  For manufacturers, distributors and wholesalers, adopting this...

If you are an eCommerce business, you’ll be happy to know that the odds are clearly in your favor. Since 64% of new-age B2B buyers prefer digital channels over traditional ones. As technology continues to dominate most aspects of our...

The power of email marketing is limitless only when your brand can stand out and your message is clearly understood. Today, traditional catalog marketing has made a comeback with a twist. eCommerce companies today send AI-generated digital catalogs to stay...

Most people get confused with demand generation and how it differs from lead generation. Demand generation is all about bringing buying customers to you, rather than trying to convert customers into buyers.   A good demand generation marketing strategy drives awareness...

In this interview, we conversed with Saad Khan, Business Development Manager at Dooly.  

Unlike the '80s when blindly cold-calling people worked just fine, today you need to know who you're calling, what interests them, and how to convert cold leads into paying customers. In this blog, we discuss 10 cold calling tips that...

A lot of changes were seen in the world of eCommerce due to the covid-19 pandemic. But these 15 technological trends are transforming the future of eCommerce.

To tap a large online market, B2B sales representatives need to transform sales processes by creating digital roadmaps for their customers. According to a study, 80% of all B2B transactions will be done online by 2025. Lead generation is critical...

eCommerce has now become mainstream and everything is expected to be just a click away. One avenue that’s often overlooked but has immense potential to help you grow is catalog marketing. What is Catalog Marketing in eCommerce? Catalog marketing is...

Before we uncover the ten deadly sales mistakes in B2B Sales, let us try to understand why B2B sales models differ from the traditional B2C models. B2C models have a shorter sales cycle in which customers progress from one stage...