Traditional printed catalogs defined commerce for over a hundred years. With advancing technology, businesses going online, and the internet-savvy generation becoming part of the workforce, catalogs have moved beyond being an online product list, especially in B2B eCommerce.  A B2B...

The demand for tailored eCommerce solutions in the B2B sector has never been higher. Unlike B2C customers who shop for personal gratification, B2B buyers approach eCommerce with a mission-critical mindset. Their purchases are driven by the need to execute tasks...

eCommerce architectures have evolved considerably to meet the demands of modern businesses. For years, monolithic architectures were prevalent because of their simplicity and suitability for the technological landscapes of that time.  But of late, factors like rise in Generative AI...

In the digital world that we are in today, every eCommerce marketing strategy comes down to one thing automation. Integrating marketing automation tools to your B2B eCommerce platform lets you automate most of your marketing for you. A great marketing...

We conversed with Gautaum Shelley, Founder of AiSensy.