The demand for tailored eCommerce solutions in the B2B sector has never been higher. Unlike B2C customers who shop for personal gratification, B2B buyers approach eCommerce with a mission-critical mindset. Their purchases are driven by the need to execute tasks efficiently, manage high-value transactions, and minimize risks. Delays, inaccuracies, or insufficient product information can have cascading effects on operations, making the stakes far higher than in B2C.
B2B businesses face unique challenges, such as complex buying processes, collaborative decision-making, and longer sales cycles. To address these challenges effectively, an eCommerce platform must go beyond superficial similarities to B2C platforms.
It must understand and support the nuances of B2B purchasing. This includes facilitating workflows like approvals, quotes, and negotiated pricing, while integrating seamlessly with backend systems like ERP and CRM.
Additionally, B2B eCommerce platforms must prioritize productivity through tools like self-service portals, guided selling features, and centralized product information management (PIM). They must also strike a balance between transparency (e.g., publishing catalogs and default prices) and customization (e.g., client-specific pricing).
As tech-savvy buyers drive digital transformation, enterprises that invest in the right eCommerce solutions will gain a competitive edge.
The platforms highlighted in this article are designed to help B2B enterprise companies—manufacturers and distributors—to overcome traditional barriers and leverage eCommerce as a strategic growth enabler.
An enterprise eCommerce platform is a scalable, feature-rich software solution designed to meet the demands of large-scale businesses managing extensive product catalogs, complex workflows, and high transaction volumes. These platforms provide the infrastructure and tools enterprises need to streamline operations, enhance customer experiences, and drive revenue growth.
Unlike standard eCommerce platforms, enterprise solutions cater to businesses with unique needs, such as advanced integrations with ERP systems, CRM tools, and third-party applications. They are also designed to handle the nuanced processes of industries like manufacturing, wholesale distribution, and supply chain management.
While both B2B and B2C platforms share core functionalities like product catalogs and payment gateways, their objectives and requirements diverge significantly. A B2B enterprise eCommerce platform is built for multi-user accounts, approval workflows, bulk purchasing, and negotiated pricing. In contrast, B2C platforms focus on individual buyers, emphasizing simplicity, user engagement, and one-click transactions.
B2B platforms must also address longer sales cycles, repeat purchases, and collaborative buying, where multiple stakeholders influence decisions. For example, while B2C platforms may prioritize aesthetics and convenience, B2B platforms prioritize operational efficiency, real-time communication, and tailored experiences.
An enterprise eCommerce platform is not merely a tool but a strategic enabler, equipping organizations with the digital infrastructure needed to excel in a competitive B2B landscape. It aligns technology with business goals, ensuring operational success and customer satisfaction.
B2B enterprise eCommerce platforms are purpose-built to accommodate the unique requirements of complex, high-stakes business transactions. Their features extend beyond standard online shopping tools, offering advanced capabilities tailored to the intricacies of B2B operations.
B2B platforms prioritize value and efficiency over entertainment, offering features like customer-specific catalogs, personalized pricing, and account-based management. These tools enable buyers to access relevant products and pricing, streamlining decision-making and fostering long-term partnerships.
With extensive catalogs and intricate product details, B2B platforms incorporate robust PIM systems. These ensure data accuracy, allow real-time updates, and provide comprehensive product descriptions, technical specifications, and compliance information crucial for informed purchasing.
B2B platforms enable dynamic catalog creation to reflect customer-specific terms, pricing, and promotions. They also support bulk orders, recurring purchases, and multi-stage approvals, ensuring efficient and accurate transactions across long sales cycles.
Modern B2B platforms leverage AI and NLP to enhance efficiency and personalization. AI-driven analytics offer insights into buyer behavior, enabling tailored product recommendations and automated pricing adjustments. NLP-powered search tools improve product discovery, allowing buyers to use natural language queries and receive accurate results, reducing friction in the purchasing process.
To cater to diverse buyer preferences, B2B platforms integrate seamlessly across web, mobile, and offline channels. Features like synchronized inventory, unified dashboards, and consistent user experiences ensure continuity across touchpoints.
Given the high transaction values and sensitive data involved, B2B platforms provide multi-layered security features, including encryption, fraud prevention, and compliance with global standards like PCI DSS and GDPR.
B2B transactions often involve negotiated pricing, tiered discounts, and volume-based rates. Platforms incorporate tools to automate these processes while offering features like subscription services, reordering options, and loyalty programs to ensure buyer retention.
These specialized features allow B2B enterprises to manage complexity effectively, optimize ROI, and maintain strong buyer relationships in a competitive marketplace.
While there are several eCommerce platforms providers in the market, we’ve attempted to identify those that specialize in serving B2B enterprises. We have objectively reviewed—in no particular order—the top 10 such B2B enterprise eCommerce platforms. This comparison will help you identify the solution best suited to your specific business needs.
Launched in 2008 as Magento and acquired by Adobe in 2018 for $1.68 billion, Adobe Commerce has solidified its position as a leader in the B2B eCommerce space. It powers leading brands like ASUS, HP, and Samsung and is known for its extensive customization capabilities and scalability. Adobe Commerce is ideal for businesses that require tailored solutions to meet complex eCommerce needs.
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Adobe Commerce stands out for its robust B2B capabilities, customizability, and enterprise-grade security, making it an excellent choice for large-scale businesses with complex needs. However, its steep learning curve and cost may be a deterrent for smaller enterprises or those seeking faster deployment.
BigCommerce is a leading SaaS-based eCommerce platform, renowned for its cost-effectiveness, scalability, and robust API-driven flexibility. Designed to meet the complex needs of B2B enterprises, BigCommerce also supports hybrid businesses catering to both B2B and B2C audiences. With its unified solution, businesses can manage diverse pricing structures, customer groups, and catalogs with ease.
Its comprehensive feature set is tailored to enhance operational efficiency and customer experience, making it a good choice for mid to large enterprises aiming for sustainable growth.
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BigCommerce excels in delivering a robust, unified eCommerce experience for businesses that need to bridge B2B and B2C functionalities. However, enterprises seeking more direct client support and tailored service models might find it challenging.
With over 24 years of experience and a proven track record of serving more than 1,000 businesses, ewiz commerce delivers cutting-edge, scalable eCommerce solutions tailored to meet the unique needs of manufacturers, suppliers, and distributors. Built on a robust SaaS platform powered by AWS, ewiz commerce ensures unmatched reliability with a 99.99% uptime SLA and advanced multi-layered security. Its dedicated client servicing model, comprising over 1,800 professionals, guarantees that businesses receive end-to-end support without relying on third-party partners. Combining technical expertise with deep industry knowledge, ewiz commerce empowers enterprises to thrive in competitive B2B markets.
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ewiz commerce combines technical sophistication, unmatched scalability, and client-centric service to set the benchmark for B2B eCommerce platforms. For enterprises seeking a partner to navigate the complexities of digital commerce with a focus on operational excellence, ewiz commerce stands out as a top contender.
Shopify Plus, the enterprise-grade offering from Shopify, is tailored for high-volume merchants and B2B operations. Designed for speed, scalability, and user-friendliness, it enables businesses to deliver seamless wholesale buying experiences while integrating advanced tools for omnichannel commerce. Trusted by global brands like Staples, Heinz, and Gymshark, Shopify Plus offers robust support for international sales with features like multi-currency, multi-language, and APIs for headless commerce. With its extensive app ecosystem and a focus on innovation, Shopify Plus empowers businesses to scale efficiently while providing a modern, customizable shopping experience.
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Final Thoughts
Shopify Plus excels in providing a sleek, scalable, and feature-rich platform for enterprise-level B2B businesses. Its ease of use, global capabilities, and vast app ecosystem make it an excellent choice for businesses looking to scale quickly. However, enterprises requiring extensive backend customizations or multi-storefront capabilities may need to explore other platforms.
WooCommerce is an open-source plugin designed to transform WordPress websites into fully functional eCommerce stores. Renowned for its flexibility and extensive ecosystem of plugins, it empowers businesses to customize every aspect of their online store. Particularly suited for content-driven companies already using WordPress, WooCommerce supports global selling and integrates seamlessly with numerous tools, offering a scalable solution for enterprises of all sizes.
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For B2B enterprises, WooCommerce excels in flexibility and scalability but requires a significant investment in time, technical expertise, and ongoing management. While it offers an unparalleled ecosystem for WordPress users, the fragmented nature of its add-ons and the lack of a dedicated client service team make it less ideal compared to platforms that provide end-to-end support and enterprise-grade solutions tailored for B2B manufacturers, suppliers, and distributors.
OroCommerce is a robust B2B eCommerce platform designed specifically for enterprise-level businesses, offering flexibility to cater to various business models. Since its founding in 2012, OroCommerce has supported numerous wholesalers, distributors, manufacturers, and brands, including industry leaders like Shell. OroCommerce is built to handle the unique demands of B2B transactions with advanced features, customization, and scalability. The platform's core strength lies in its ability to manage complex workflows, integrate seamlessly with enterprise systems, and support multiple business models like B2B, B2C, and B2B2X.
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OroCommerce stands out as a powerful, B2B-focused eCommerce platform tailored for large-scale enterprises with complex needs. While its advanced features, scalability, and built-in tools make it a top choice for global businesses, the platform’s higher costs and technical complexity may be challenging for smaller organizations.
SAP Commerce Cloud (formerly SAP Hybris) is a Cloud-based enterprise-level eCommerce platform designed to deliver personalized, seamless, and scalable omnichannel experiences. Backed by SAP’s reputation as a leader in ERP and digital transformation, this platform integrates robust commerce, marketing, and customer service capabilities. Its infrastructure and headless commerce technology provide agility, making it a top choice for businesses handling complex eCommerce needs.
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SAP Commerce Cloud is a dependable choice for large enterprises needing a sophisticated, scalable eCommerce solution. However, its high costs and technical demands may not suit smaller businesses or those with less complex needs. For those looking to build intricate, cloud-based eCommerce applications, this platform stands out as a market leader.
Oracle Commerce is a robust platform designed to cater to both B2B and B2C businesses, delivering a unified digital buying experience by connecting customer, sales, and operational data seamlessly. It empowers businesses to enhance customer engagement, streamline sales processes, and optimize buyer satisfaction through personalized and flexible solutions. With its AI-driven capabilities, Oracle Commerce supports automation, improves efficiency, and helps businesses scale in competitive markets. The platform is ideal for organizations seeking a comprehensive solution to manage and grow their digital commerce operations.
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Oracle Commerce stands out as a powerful solution for enterprises aiming to deliver seamless, personalized buying experiences and optimize sales operations. However, its complexity and cost make it better suited for larger organizations with significant eCommerce demands.
Formerly known as Demandware, Salesforce Commerce Cloud is a leading enterprise eCommerce platform trusted by global brands for its scalability and robust features. Designed for B2B and B2C businesses, it excels in omnichannel commerce, AI-driven personalization, and seamless integration with Salesforce’s CRM suite. The platform empowers businesses to manage complex catalogs, deliver tailored purchasing experiences, and scale operations confidently. With its AI-powered Einstein 1 CRM and real-time insights, Salesforce Commerce Cloud helps businesses drive growth and enhance customer satisfaction.
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Salesforce Commerce Cloud is a powerful and feature-rich platform ideal for large B2B enterprises seeking to scale their operations and deliver personalized, omnichannel experiences. However, its cost and complexity may pose challenges for smaller businesses or those with limited technical resources. Businesses should weigh its capabilities against their specific needs and budget before committing.
IBM Websphere Commerce, powered by IBM Watson's AI and analytics, is a comprehensive enterprise eCommerce platform designed for large-scale businesses. It offers advanced personalization, predictive insights, and omnichannel capabilities to enhance customer experiences and optimize operations. Known for its scalability and integration features, the platform enables businesses to manage complex product catalogs, streamline order processes, and deliver tailored marketing campaigns. With robust security and cloud integration options, IBM Websphere Commerce is a reliable solution for enterprises seeking to stay competitive in the dynamic eCommerce landscape.
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IBM Websphere Commerce is a robust and versatile platform tailored for enterprise-level eCommerce needs. Its AI-driven features, scalability, and integration capabilities make it a strong contender for businesses aiming to streamline operations and deliver exceptional customer experiences. However, its complexity and cost may make it less suitable for smaller businesses or those with limited technical resources. Enterprises seeking a comprehensive solution with advanced personalization and omnichannel capabilities will find IBM Websphere Commerce a reliable choice.
Selecting the right enterprise eCommerce platform for your B2B business is critical to achieving long-term growth and operational efficiency. When evaluating platforms:
Prioritize scalability to handle large product catalogs and fluctuating order volumes.
Look for features tailored to B2B needs, such as customized pricing, complex catalog management, and seamless ERP and CRM integrations.
Provides tools for AI-driven personalization, enabling data-driven decision-making to enhance customer experience and loyalty.
Identify one with robust security measures and cloud flexibility.
Ensure data safety and scalability.
Consider the total cost of ownership (including licensing, integration, and maintenance costs) and the availability of dedicated customer support. Platforms like Ewiz Commerce, which combine tailored B2B functionalities with a dedicated client servicing team, offer significant advantages over providers that rely on external partners.
Choosing the right enterprise eCommerce platform is a critical decision that can define the future trajectory of your business. For B2B enterprises, it’s essential to opt for a platform that understands the unique demands of your industry—from handling complex catalogs and personalized pricing to enabling seamless integrations with your existing systems.
At Ewiz Commerce, we specialize in providing tailored solutions for enterprise-level B2B companies, leveraging over 24 years of experience to deliver scalable, efficient, and AI-powered platforms designed specifically for manufacturers, suppliers, and distributors.
If you’re looking to optimize your eCommerce strategy, we can help audit your existing website or platform to identify areas for improvement and recommend solutions to drive growth and efficiency. Let’s work together to build a digital commerce experience that meets the needs of modern B2B buyers and sets your business apart.
Contact us today to learn more about how Ewiz Commerce can transform your eCommerce operations and help you achieve your business goals.
Q. What is the best enterprise eCommerce platform for B2B?
The best platform depends on your business’s specific needs. For advanced AI-driven personalization and omnichannel capabilities, Salesforce Commerce Cloud is an excellent choice. For integration and scalability, IBM Websphere Commerce excels. Ewiz Commerce offers a comprehensive solution tailored specifically to B2B needs, including dedicated client servicing and 24 years of industry experience.
Q. Can enterprise eCommerce platforms handle multi-channel selling?
Yes, most enterprise platforms are designed to support multi-channel selling. Platforms like Salesforce Commerce Cloud and IBM Websphere Commerce enable seamless integration across online, mobile, and offline channels, ensuring a consistent and unified customer experience.
Q. What is the average cost of an enterprise eCommerce platform?
The cost varies widely based on platform features and business requirements. Licensing fees typically range from 1% to 3% of gross merchandise value (GMV) for platforms like Salesforce Commerce Cloud, while other platforms may have flat fees or subscription models. Additional costs may include integration, development, and ongoing maintenance.
Q. How do enterprise platforms ensure website security?
Enterprise platforms employ robust security measures, including SSL encryption, PCI compliance, and fraud detection tools. Features like real-time monitoring, data encryption, and compliance with international standards help protect customer data and ensure transaction security.
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