In the digital world that we are in today, every eCommerce marketing strategy comes down to one thing automation. Integrating marketing automation tools to your B2B eCommerce platform lets you automate most of your marketing for you. A great marketing...

In 2022, there were approximately 24 million eCommerce websites were active and publicly accessible worldwide. How many of these websites have achieved success today? According to a report by Fundera, 85% of eCommerce businesses fail within the first five years....

Most people get confused with demand generation and how it differs from lead generation. Demand generation is all about bringing buying customers to you, rather than trying to convert customers into buyers.   A good demand generation marketing strategy drives awareness...

In a world where technology is evolving rapidly, many B2C and B2B businesses are trying to adopt AI in the fashion industry (if they haven’t already). The major driving factors for this are that AI and automation essentially help businesses...

A lot of changes were seen in the world of eCommerce due to the covid-19 pandemic. But these 15 technological trends are transforming the future of eCommerce.

According to a B2B industry survey, 91% of marketers rated email as one of the most important marketing channels for their overall content marketing success. Our goal for this post is to talk about the common B2B email marketing mistakes...

Millennials and Generation Z hold a massive spending power in the Mobile commerce sector today. With growing numbers of tech-savvy consumers leaning towards mobile commerce, it’s almost impossible for online eCommerce businesses to ignore optimizing their websites for mobile devices....