The not-so-brief market disruption, also commonly known as the global lockdown of 2020 and 2021, made it necessary for businesses to explore online selling. With no access to a physical store, unlimited time, and internet access at hand; the consumers...

In a world where technology is evolving rapidly, many B2C and B2B businesses are trying to adopt AI in the fashion industry (if they haven’t already). The major driving factors for this are that AI and automation essentially help businesses...

In the last couple of years, buying behavior has changed rapidly.  Purchasing online has become a routine for customers from both B2C and B2B spaces.  Even people who strongly preferred physical product experience, after the pandemic, have switched to online...

The fashion and apparel B2B eCommerce sector is growing by leaps and bounds. The pandemic has given it a solid impetus and now there’s no looking back. The time has never been more perfect to launch your eCommerce venture. Having...

We live in an age where we want everything personalized. Be it a playlist or personal movie recommendations from Netflix, we simply cannot do without tailored choices. So why should fashion and apparel be any different?   Statistics confirm that...

Modern consumers are more discerning than ever. Even the biggest brands are now trying their best to innovate and stay competitive by embracing an omnichannel approach to win consumers. What you need now is a bird's-eye view of what the...

Massive strides in technology along with perennially increasing customer expectations have changed the tide for the fashion and apparel industry in this ongoing pandemic. While social distancing continues to dampen the shopping spirit, the online markets are buzzing with activity....