The best thing about voice search is that it can be used on devices that go beyond computers and mobile phones. In the US, in-car voice assistants are the second-most used voice assistant technology.

Increasing mobile shopping trends and advancements in AI technology, machine learning, and speech technology, drive growth in the voice recognition market.

A 2021 Statista survey carried out in the United States showed that:

According to Research and Markets’s report dated June 2022, the key factors contributing to the growth of the speech and voice recognition market include increasing demand in healthcare for improving efficiency and the growing use of smart appliances during the forecast period.

Another report dated September 2022 suggests increased demand for speech-based biometric systems for multifactor authentication, growing demand for voice authentication in mobile banking applications, and growth in voice control-based smart assistive devices in consumer and enterprise verticals.

Ecommerce companies can now offer personalized shopping experiences as voice recognition can now differentiate a person’s voice from another based on factors like the tone of voice, accent, pitch, etc.

Positive shopping experiences can lead to increased loyalty, trust, and purchases.

On average, 80% of consumers who have shopped using their voice assistant are satisfied, and as a result:

It can also understand the behavioral patterns of users like shopping styles, By saving past order histories, Voice AI provides be used to set filters and provide personalized recommendations. It can also understand the behavioral patterns of users like shopping style and more based on data collected from past orders.

Vocal commerce allows people to order, reorder, and set reminders for frequently purchased items using voice commands while sitting at home, traveling, or multitasking. This has taken ordering groceries and household supplies to a whole new level.

eCommerce has rapidly moved to mobile commerce. And this is mainly due to consumers looking for more convenient ways to shop.

A voice search feature is an important factor for mobile shopping platforms these days. It lets you hail a cab, order food, buy clothes, and even buy a car!

By now we have realized that the driving factor behind every eCommerce activity is its ease of use and customer experience. And voice search is the perfect example of that.

Mobile shoppers can use a voice search feature to find the right products, get hyper-personalized recommendations , pay for the products and also track their order status.

It eliminates the hassle of having to type in queries and search for them. The AI in voice recognition also makes note of the customer’s likes and preferences further optimizing the customer experience when they visit the mobile app next time.

Voice search in a mobile shopping app is a great way to build customer engagement like the Scotch whiskey brand, Johnnie Walker does.

A voice search feature is used to provide virtual assistance that explains their whiskey and helps users build a connection with the brand. Users answer questions about their preferences, and then the most appropriate Johnnie Walker product is suggested.

So if your mobile commerce platforms have voice search optimization, you can exponentially increase sales.

Over 80% of searches worldwide occur on Google and it processes hundreds of millions of voice search queries per day. Google is constantly evolving its search functionality, simultaneously taking voice, visual and semantic search to new levels.

Users can also shop directly from Google’s voice search feature to buy products and get personalized search results when using Google search.

Google also lets users find and control the personalized search results they receive. Using Discover in the Google mobile app, you'll see suggested styles based on what you've been shopping for, and what others have searched for too. You can personalize the Discover feed (previously called Google Feed) to suit your needs and interest.

From Sep 28, 2022, Google lets you see shortcuts right under the search bar to shop your screenshots, translates text with your camera, hum to search, and more.

Its new AI milestone, the MUM update will make voice search 1000x better than BERT.

Google says on average, it can take people eight searches to complete complex tasks. MUM aims to require fewer searches and meet the needs of the users faster.

It has the ability to understand a search query, look for relevant search results, and ‘generate language’ in a way that would sound like a human expert speaking instead of a paragraph snippet taken off the internet.

It is also trained in 75 different languages at once (multi-lingual) and can go beyond the normal search results like finding information written in another language and translating it for you. MUM can also manage data in multiple formats. It can parse text from images and videos, giving it a multi-sensory experience (multi-modal).

Conversational commerce allows brands to engage with consumers through live representatives and AI assistants to discuss offerings, make purchases, and receive services.

When you decide to start running, you would probably want to speak to a sales associate in a store to figure out what sort of shoes would be most helpful. This type of interaction can be automated using conversational commerce.

With conversational commerce, customers can engage with your business, receive advice and personalized recommendations, read reviews, and complete purchases.

This can be done through a messaging app (like Facebook, Instagram, or WhatsApp) or through a virtual assistant (like Amazon Alexa or Google Home).

Consumers spend more when voice shopping than when engaging in traditional eCommerce models.

The best way to capitalize on this is by using conversational AI to provide consumers with fast, relevant, and useful suggestions that they are eager to engage in via monetizable moments.

To accomplish this, you should integrate suggestion-based purchase opportunities as an answer to questions they are already asking.

A customer, for instance, asks the voice assistant to recommend badminton rackets. After showing the rackets, the voice assistant can also suggest badminton shoes, increasing the average order value.

Conversational commerce combines eCommerce convenience with in-store comfort. Ultimately, this reduces the friction of online shopping and adds significantly more value than chatbots.

This indicates a strong consumer demand for the approach.

A great example of this is eBay’s Shopping Assistant Program.

The eBay Shopping Assistant enables customers to shop and place orders through their Google Home devices via Google Assistant by saying, "Ask eBay".

Here, consumers can explore available merchandise, inquire about bargains, and also discover how much their items may be worth on eBay.

AI chatbots

Some of the best platforms that can help you build a voice-enabled chatbot include

Voice and speech recognition technology has positively impacted eCommerce businesses around the world, improving overall earnings and customer satisfaction.

Voice commerce is changing more than where and how customers shop. It is also changing how they shop.

Be it checking for product availability, comparing prices, or window shopping, voice commerce simply makes shopping easy and faster.

Here’s a peek into how voice commerce has taken ordering groceries and household supplies to a whole new level.

Through a partnership with Google, Walmart has developed Walmart Voice Order, which lets customers order groceries using a simple voice command:

"Hey Google, talk to Walmart."

It can quickly and accurately identify the items customers are asking for with the help of information from their prior purchases.

When a customer says "add milk to my cart," they'll simply add the milk the customer normally buys.

Instead of saying "1 gallon of 1% Great Value organic milk," they'll say "milk."

It’s cross-platform, so customers can use any device that uses Google Assistant, and the items can be directly added to a shopping cart.

A similar collaboration by Google with Carrefour in France enables shoppers to purchase groceries using Google Assistant.

Amazon is also integrating the same concept with Amazon Fresh. The platform allows customers to order groceries with any Alexa-enabled device. The device can also memorize the user's favorites and preferred brands, helping future transactions run more smoothly.