Creating consistent, high-quality product photos is a real struggle in today's fast-paced eCommerce world. It's expensive, time-consuming, and requires hiring a professional photographer, setting up a studio, and editing the images.
But what if you could create stunning and realistic product photos without any of that hassle? ๐ฎ
Sounds like magic? โจ
It's not. It's generative AI.
What is Generative AI?
Generative AI is a branch of artificial intelligence that can create new content from scratch, such as images, videos, music, and text, by learning from large amounts of data and then producing new content that matches the style and characteristics of the data. It has the potential to:
Improve marketing efficiencies
Reduce cart abandonment
Drive ROI
How can generative AI help eCommerce businesses?
Generative AI has many applications, but one of the most exciting ones is in eCommerce photography. It allows you to:
1๏ธโฃ Create product images tailored to your brand identity, customer preferences, and marketing goals.
2๏ธโฃ Test different variations of colors, styles, backgrounds, and angles without having to reshoot anything.
3๏ธโฃ Optimize product images for performance metrics, such as conversions, clicks, engagement, retention, etc.
4๏ธโฃ Save time and money spent on hiring a professional photographer, setting up a studio, or arranging models and props. Create product images in minutes instead of hours or days.
Impressive Examples
Here are some of the most impressive examples of how generative AI is revolutionizing eCommerce photography:
DeepAI
Just enter a prompt, pick an art style, and DeepAI will bring your idea to life. For example, you can type in "a blue dress with floral patterns" or draw a rough outline of a dress, and the AI system will generate an image of a blue dress with floral patterns.
Treat
This startup uses generative AI to create personalized product images based on customer data. You can optimize for different customer demographics and performance metrics.
Claid AI can help you produce realistic and high-quality product photos in a few clicks. They recently introduced a Scene Creation Tool, a super tool that creates realistic background scenes for product marketing photos.
You can simply describe what texture, color, and object you want in the background, and the generative AI will add them automatically.
Sofiia Shvets, CEO of Let's Enhance, said, โShooting good quality content is hard, expensive, and often a long process. Claid uses generative AI to help create hundreds of unique marketing visuals with just a single image input.โ
Conclusion
Generative AI is making eCommerce photography easier, faster, cheaper, and more effective. It's also boosting your sales and conversions by creating images that resonate with your customers.
The best part is that you donโt need any technical skills or software to use generative AI. All you need is an AI tool or a third-party integration that offers a solution for automated product photo enhancement, background removal, and scene creation.
๐ One question remains as we embrace this future: Are you ready to embrace generative AI in your business and revolutionize how you create and consume visual content?
Divyesh is a senior copywriter at ewiz commerce, responsible for creating original content and distribution strategies for website, social, and paid marketing channels. He keeps track of hot digital trends and latest technology stuff and likes writing digestible stories around AI and eCommerce space.