Creating consistent, high-quality product photos is a real struggle in today’s fast-paced eCommerce world. It’s expensive, time-consuming, and requires hiring a professional photographer, setting up a studio, and editing the images.
But what if you could create stunning and realistic product photos without any of that hassle? 😮
Sounds like magic? ✨
It’s not. It’s generative AI.
What is Generative AI?
Generative AI is a branch of artificial intelligence that can create new content from scratch, such as images, videos, music, and text, by learning from large amounts of data and then producing new content that matches the style and characteristics of the data. It has the potential to:
- Improve marketing efficiencies
- Reduce cart abandonment
- Drive ROI
How can generative AI help eCommerce businesses?
Generative AI has many applications, but one of the most exciting ones is in eCommerce photography. It allows you to:
1️⃣ Create product images tailored to your brand identity, customer preferences, and marketing goals.
2️⃣ Test different variations of colors, styles, backgrounds, and angles without having to reshoot anything.
3️⃣ Optimize product images for performance metrics, such as conversions, clicks, engagement, retention, etc.
4️⃣ Save time and money spent on hiring a professional photographer, setting up a studio, or arranging models and props. Create product images in minutes instead of hours or days.
Here are some of the most impressive examples of how generative AI is revolutionizing eCommerce photography:
Just enter a prompt, pick an art style, and DeepAI will bring your idea to life. For example, you can type in “a blue dress with floral patterns” or draw a rough outline of a dress, and the AI system will generate an image of a blue dress with floral patterns.
This startup uses generative AI to create personalized product images based on customer data. You can optimize for different customer demographics and performance metrics.
Try it here – https://www.trytreat.io/
Claid AI can help you produce realistic and high-quality product photos in a few clicks. They recently introduced a Scene Creation Tool, a super tool that creates realistic background scenes for product marketing photos.
You can simply describe what texture, color, and object you want in the background, and the generative AI will add them automatically.
Try it here – https://claid.ai/
Sofiia Shvets, CEO of Let’s Enhance, said, “Shooting good quality content is hard, expensive, and often a long process. Claid uses generative AI to help create hundreds of unique marketing visuals with just a single image input.”
Generative AI is making eCommerce photography easier, faster, cheaper, and more effective. It’s also boosting your sales and conversions by creating images that resonate with your customers.
The best part is that you don’t need any technical skills or software to use generative AI. All you need is an AI tool or a third-party integration that offers a solution for automated product photo enhancement, background removal, and scene creation.
👉 One question remains as we embrace this future: Are you ready to embrace generative AI in your business and revolutionize how you create and consume visual content?
Share your thoughts with a comment below!
🔔 Want to keep up with the latest in the AI-powered eCommerce space? Click ‘Subscribe’ to be notified about every new edition!