eCommerce is much more than buying products.
This is how Google and Wikipedia describe eCommerce, respectively
When it comes to a common consensus, most people staple eCommerce only with online shopping βlike purchasing a pair of shoes or a mobile phone from Amazon, eBay, or Etsy.
For people who rigorously follow these typical descriptions, itβs almost impossible for them to believe that Tinder, Netflix, Spotify, or even Grammarly are examples of eCommerce!
How?
Here we go.
Letβs take an example of the worldβs largest streaming platform – Netflix.
Whatβs the first thing you need to watch your favorite shows on Netflix?
You need to subscribe to one of the membership plans that allow you to stream Netflix content on limited screens in selected streaming quality.
In other words, you need to purchase or own a subscription to access content on Netflix. Doesnβt it sound like an eCommerce transaction?Γ°ΕΈΒ€β
Like Amazon, Netflix also provides you personalized content recommendations based on your browsing and watching activities. If you have the Netflix app installed on your phone, it will also send your push notifications for newly released shows (like newly launched products on Amazon!).
In the case of Tinder, after a certain number of Swipes, Tinder promotes you to buy its premium membership that offers you exclusive features like Rewind, Unlimited Likes, Super Likes, Profile Boost, and more.
Plus, Tinder uses AI and machine learning to show you potential profiles that have maximum chances of finding a match.
Another example of an eCommerce model where you pay to enjoy extra leverages.
Similarly, Grammarly, Spotify or so many other platforms sell memberships or leverages to provide you certain benefits or the right to access content, features, or technology.
Today, eCommerce is almost everywhere you go on the web. Itβs way beyond just buying a product online.
Hope this post broadens your horizon to understand your interactions with eCommerce in your day-to-day life.
