What if you are asked to keep burning cash on multiple ads recommending a product and never able to know which ad is performing worst or bringing you the highest revenue? In marketing, we call that the Attribution problem. When...

The moment the news about Microsoft'™s investment in OpenAI came out, the debate, ChatGPT over Google Search, broke the internet. So far, most of our conversations have been incomplete, missing key points on both sides. Therefore, we decided to look...

Foreseeing the fantastic scope of AI and Machine Learning, the world’s largest F&B company adopted the technology early and started implementing it from scratch for different departments. Today, PepsiCo is embracing AI, ML, and Automation to ramp up four key...

When a shopper orders any fashion product online, multiple factors affect their purchasing decision –color, size, material quality, price, make, and the convenience of returning a product. This ‘no-question asked’ return policy gives assurance to shoppers, resulting in higher orders....

Every minute, millions of people from across the country come to Zomato and search for their favorite dish, cuisine, or restaurant. So every second, Zomato deals with people from different localities, looking for millions of unique dishes, with many dishes...

A Super App is a bouquet of mini apps where you can do multiple tasks like book a movie ticket, book a ride and make payments, all from a single app. No need to hop between different apps and log...

The Covid-19 pandemic presented a series of challenges for retailers and customers, online and offline. For retail brands, it was about either adopting the online model asap or managing the suddenly increased demand to drive business online.   On the...

A Google engineer Black Lemoine released a conversation with the company’s most sophisticated AI chatbot called LaMDA claiming that it has become sentient! Before we get into it, have a look at an excerpt from their conversation: Lemoine: I’m generally...

Think of a virtual sales meeting setup on Zoom. A sales rep is pitching a client and, throughout the call, receives real-time alerts on the screen about the client’s mood; if the client seems disconnected, bored, or agitated when the...

eCommerce is much more than buying products. This is how Google and Wikipedia describe eCommerce, respectively When it comes to a common consensus, most people staple eCommerce only with online shopping –like purchasing a pair of shoes or a mobile...